Good old Bill Bailey, only he could take something as square as twitching and turn it into something that seems well, if not quite cool, then certainly loads of fun.
He's even got some fellow twitchers.
He's rope...展开d in some celebrity pals: long time bird watchers Alex Zane and Jeff Green, plus love birds and ex-EastEnders Kara Tointon and Joe Swash.
They'll be dividied into two teams and pitched against other. Because this isn't just birdwatching. It's COMPETITIVE bird watching.
Bill promises the action will be "fierce, physical and fun" and although building a hide and – wait for it – hiding in it, may not seem to guarantee as much hilarity as kanagroo testicle munching or doing a cat impression in a leotard, with Bill at the helm this is tons of fun.
Who knows, this might make twitchers out of the cool birds in TV Towers yet.