Sigur Rós 给了许多电影工作者相同的经费预算，请他们把听到每首新歌，第一个脑海里浮现的画面给拍摄出来。这个实验计划的点子，是要影片工作者能够抛开席格若斯的认同，让他们能够呈现最有创意的一面，这项计划的影片制作人有 Ramin Bahrani、Alma Har'el、Joh n Cameron Mitchell 以及 Ryan McGinley。席格若斯不想要事先在专辑出来之前先有任何的预先立场，也不想告诉听众如何去感受和从这...展开张专辑获得到什么，当然团员没有人会知道导演将会拍出些什么影片给他们。
dash shaw：dash shaw is a cartoonist and animator in brooklyn, new york. his graphic novel new school comes out in march, 2013, from fantagraphics books. his recent books include bodyworld and bottomless belly button. his animated works include wheel of fortune and the ifc series "the unclothed man in the 35th century a.d. shaw is currently working on an animated feature produced by john cameron mitchell (hedwig and the angry inch) and his shortbus producer howard gertler (how to survive a plague).
john cameron mitchell：
john directed, wrote and starred in the film hedwig and the angry inch (2001). he directed shortbus (2006) and rabbit hole (2010) which gave nicole kidman a best actress oscar nomination. john executive-produced jonathan caouette's documentary tarnation (2004) and has created music videos for scissor sisters and bright eyes. he’s presently adapting neil gaiman’s how to talk to girls at parties for the screen as well as producing dash shaw’s animated feature shell game with howard gertler.